Links are an extremely important part of any SEO campaign and getting links generally takes up most of the time and budget of any SEO campaign. Onsite optimization is something that can be done relatively quickly, but link building takes time, can be costly and is hard work. 

Link building is common sense and the most powerful and worthwhile links for you will come from very relevant and well established sites but these tend to be the hardest to get! One thing to bear in mind with this is ‘follow’ and ‘no-follow’ links. ‘No-follow’ links were brought in by google as a way of letting people link to other sites without passing domain authority and page authority. To give a basic understanding – PA and DA is a value google assigns to each web page and this authority is passed to other web pages if there is a link off the page. In theory this means that from an SEO point of view, no follow links offer zero value however this does not mean you should avoid no follow links. Google likes to see ‘natural’ link building and this would most definitely incorporate no-follow links, as such it is important to make sure you have mixture of no-follow and follow links. Focus on the follow links but make sure you are getting no follow links as well.

With link building make sure you bear in mind that search engines want to see natural link building. This however is hard to really define that would natural link building happen slowly over time? Or would it be more natural to see a lot of links appearing at one time due to a viral campaign? Either could occur in a natural way so don’t worry too much. One thing that would seem obvious, is that if there are a lot of links appearing from non-relevant sites (and those sites also contain a high number of links to other sites that are non-related), it is clearly someone buying up links.

The fact is that nobody but the google engineers know exactly how they quantify and measure the value of links. Use your common sense and generally avoid the quick fix, it will be a waste of time.

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A majority of us find it hard at the offset of a new business initiative. They suffer from lack of knowledge and hence analyzing the opportunity is a huge hurdle. Due to lack of confidence and the nag of double checking everything, a lot of time and effort are wasted. At times, people take so long that the opportunity is lost. What needs to be understood is that starting off an online business is very easy. I am not saying that the returns would start immediately. They develop over time with proper care and nourishing provided by giving it due attention. To kick start the process and give it a fast pace, there are some steps that would prove to be beneficial.

1) Always pick a stream that is of interest even it has lower returns. An interesting business prospect becomes increasingly frustrating overtime and tends to be more of a burden. On the other hand, on an opportunity that is close to the heart, more dedicated efforts would be put automatically.

2) Since this is online business we are talking about, the first step is to make a website. All this requires is some elementary knowledge about computers. There are hundreds of applications available to make a website and hosting is easily available. A decent website to represent your online business firm is a major boost.

3) Use promotions measures to increase the traffic on your website by providing links for it on others. Visit Search Engine Optimization related websites to get all the information required to get the website on the front page of a search engine. An increase in total traffic would provide for more clients and better incomes. One can also think about applying for AdSense program from Google for added income through click.

4) Based on the business plan and the website, offer the products or services that you want to sell. Attach a price tag to them and provide the users with a gateway for payments. The scripts for such gateways are available for free on the internet and can be found by a simple search.

5) A fully functional website is complete and the online business system is ready to get money into your bank account. With time, as the number of products on sale increase along with the total traffic, the business would grow wherein, one can think of making more websites of similar nature or expanding the current one.

The setting up of the firm gets easier if you have money to invest in your business startup. Hire a couple of webmasters to complete the website as per your specifications and they would deliver a fully functional website. It is an advantage for people who do not have hands on experience with the computers or the internet but still want to pursue online business.

Complete process usually takes less than 48 hours (including the lag due to third party delays). Because of such a small duration, businessmen have an easy option of switching streams without many things to think about in case the results are not as per their expectations.

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Keywords: Keywords are the first place to start in any Search Engine Optimization or website marketing campaign. If you’re not sure which keywords are being typed into the search bar by people that you want to have visited your Web site, and then you can’t expect to market through the search engines to those people.

The term keyword is also used as a short version of keyword phrase.  When we use the term keyword, it means the word, or words, that are typed into a search engine by someone looking for a specific item and carrying out a search for that item.

The fact is that almost all searches done now are not just single word searches; most people using the search engines now type more detailed words into their searches.

This is the main reason why you should know the keyword phrases that people use when searching for specific products or services like the ones that are promoted on your Web site.

Also consider this…

• Without knowing your keywords, you can’t optimize your Web site properly.

• Without knowing your keywords, you won’t know which keywords to put in links pointing to your site.

• Without knowing your keywords, you won’t know which keywords to bid on in Pay per Click programs.

So, what happens if all you do is to guess at the keyword phrase you need without doing some in-depth keyword research? Basically, you will encounter a couple of problems.

• Some if not all of the keywords on your list will be more or less irrelevant, meaning people simply are not using them in when they do their searches.

• You’ll be missing those keywords that people are typing into the search bar for your specific products or services.

Article by Web Designing in Ludhiana